I. Fashion Photography
Beauty may
lie in the eyes of the beholder, but it is the photographer's
craft, which brings out the intrinsic beauty of a model or
fashion product. Would a Nakshatra diamond have glittered as
much were it not for Aishwarya Rai's sensuous looks? Just how
much did the
Big B's suave, fashionable elegance mean to Reid & Taylor?
The dream merchants who sell fashion are in reality selling
a dream, an aspiration to a higher lifestyle. And the fashion
photographer is the ally to whom they turn, when they need to
evoke mood, emotion and just that little bit of magic.
II. Food
Photography
David Ogilvy, the famous advertising guru once said
'Sell the sizzle, not the steak'! Nowhere is this truer than
in food photography, where the only parameter for success is:
did the photograph get the viewer's mouth to water in anticipation?
Did it whet her appetite?
But, food photography is not easy, as it seems! How do you shoot
a luscious-looking ice cream in the few minutes before it melts?
How do you shoot a chilled bottle of Coke that will tell the
viewer this is the best way to vanquish thirst on a summer day?
The work of a food photographer truly begins, where a Chef's
job ends.
III. Still life / Product photography
Every object has a mood and
a visual language attached. The humble paperweight sitting on
your desk may be a mere object, but when it is seen in the context
of other elements nearby – a pen, a pair of spectacles, an address
book it gets imbued with a higher visual language.
How should you balance the artistic and commercial when you shoot
products? How should you present clients product in a larger
than life context? How do you get the mere object to ‘converse’
with a customer?
IV. Techniques
You will learn to use, both studio lights and mixing
available light with electronic flash in outdoor conditions. Plus
all the additional things every good photographer needs to know;
how to choose props; work out backdrops based on the art director’s
or clients brief; how to work with Fashion Designer, Make-Up
Artists, Hair stylists and other professionals.
In addition to specific projects and assignments, you will also have numerous opportunities to assist Shashikant on his assignments. These are intended to provide you a real -life orientation and exposure.
These opportunities may arise from time to time and may be done at the Chennai studio or on the location outside Chennai. |
